Do you know what power words are? As a blogger, it’s important to learn about powerful words that convert leads. 

Whether you want to invite your visitors to read a blog post, opt into an email list, or click the add-to-cart button, power words are arguably the quickest and easiest way to increase your conversion rates.

You can increase your lead conversions by 12.7%, just by adding a few power words to your content!

Are you ready to add some powerful words to your content marketing strategy? 

Before we dive into the big list of 490, let’s review what power words are. 

What are Power Words?

Power words are words that content writers use to encourage a connection or emotional response. 

Words like these are called “powerful” because they are persuasive in nature and people feel compelled to read or interact!

But power words aren’t just for content writers. They can be used by anyone, to motivate people to take a specific action on their website. If you’re a marketer trying to build brand awareness, power words will help.

Today, we’re going to help you build a powerful list of words to help your conversion strategy. 

Here are the power word categories: 

• Persuasive
• Influential 
• Encouraging
• Safety
• Financial
• Trust
• Sharing

How can power words change your content? Find out! Start using these powerful words to convert leads into loyal customers. #powerwords Share on X

Powerful Words that Persuade

Power words that are “persuasive” in nature, are meant to get you to perform an action. The purpose of including a persuasive word in your content would be to get someone to click, buy or read. 

For instance, if you have a call to action in the middle of your article, trying to get them to download an eBook, you may want to include these words: 

1. You
2. Free
3. Because
4. Instantly
5. New

In the marketing world, there are some pretty powerful terms to know. Here are a few from content strategist Tami Brehse:

Words that Influence

When we want to influence people, it’s not about a power trip. As a blogger, we simply want our content to be educational and provide value. 

That means we want our content to influence our audience, right? 

Here are the top influential words you can use on your website and in your content: 

1. Amazing
2. Announcing
3. Bargain
4. Challenge
5. Compare
6. Easy
7. Hurry
8. Improvement
9. Introducing
10. Magic
11. Miracle
12. Now
13. Offer
14. Quick
15. Remarkable
16. Revolutionary
17. Sensational
18. Startling
19. Suddenly
20. Wanted

Powerful Words that Encourage

Words that encourage are always useful! 

When you include encouraging words in your content, you are helping guide your audience to a call to action. You may want them to subscribe to your blog, without saying “subscribe. 

If you’re following blogging best practices, these words that encourage people to “act now”: 

1. Apply to be one of our beta testers
2. Ask for an invitation
3. Become a member
4. Class full
5. Come along
6. Come on!
7. Join the tribe
8. Login required
9. Members only
10. Membership now closed

Here’s a great example from Brafton on using power words in a CTA:

Words that Show Safety

Why would we want power words around “safety”? Because your audience wants to feel safe. 

You can help your website visitors feel safe by having good website security and using powerful safety words. 

When you’re writing your blogs or building your landing pages, be sure to use safe words like these: 

1. Anonymous
2. Authentic
3. Backed
4. Best-selling
5. Cancel Anytime
6. Certified
7. Endorsed
8. Guaranteed
9. Ironclad
10. No Questions Asked
11. Lifetime
12. Moneyback
13. No Obligation
14. Official
15. No Risk
16. Privacy
17. Protected
18. No Strings Attached
19. Proven
20. Recession-proof
21. Refund
22. Research
23. Results
24. Secure
25. Tested
26. Try Before You Buy
27. Verify
28. Unconditional

When you use power words, you’re creating an emotional connection between your reader and your content.

Words for eCommerce 

If you’re building an eCommerce website or an online shop, you’ll definitely want to include some power words to convert leads into loyal customers. 

This can get tricky as you write content because you don’t want to come off as salesy or cheesy. You want your content to feel authentic and genuine, but also enough for them to trust to buy from you. 

Here are a few words to use in your eCommerce store or online shop: 

1. Amazing
2. Anniversary
3. Basic
4. Best
5. Big
6. Bonus
7. Complete
8. Create
9. Discover
10. Easy
11. Exclusive
12. Extra
13. Extraordinary
14. First
15. Free
16. Guarantee
17. Health
18. Help
19. Hot
20. Hot Special
21. How to
22. Immediately
23. Improve
24. Know
25. Latest
26. Learn
27. Money
28. More
29. New
30. Now
31. Plus!
32. Powerful
33. Premiere
34. Profit
35. Protect
36. Proven
37. Results
38. Safety
39. Save
40. Today
41. Trust
42. Ultimate
43. Win
44. Worst
45. You

Here’s a cool exit intent pop up from OptinMonster that helps claim a discount:

Powerful Words that Build Trust

As a blogger or an agency, building trust is key to a successful lead conversion. So how do you build trust? 

You write compelling content, you share often and use powerful context. Writing your blog or your website with trusting words is a great way to start a relationship with your visitor. 

Use these power words to build up the trust with your visitors:

1. According to
2. Accredited
3. Approved
4. Authority
5. Backed
6. Because
7. Best
8. Best selling
9. Bona fide
10. Cancel anytime
11. Case study
12. Certified
13. Dependable
14. Don’t worry
15. Endorsed
16. Ensured
17. Expert
18. Fully refundable
19. Genuine
20. Guaranteed
21. Improved
22. Lifetime
23. No obligation
24. Official
25. Privacy
26. No questions asked
27. Professional
28. Protected
29. No risk
30. Proven
31. Recession-proof
32. No strings attached
33. Recognized
34. Reliable
35. Research
36. Results
37. Safety
38. Scientifically proven
39. Secure
40. Studies show
41. Tested
42. Track record
43. Try before you buy
44. Unconditional
45. Understand
46. Verify
47. Well respected
48. Worldwide

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Words that Gives the Spirit of Sharing

When it comes to content, sharing is caring, right? 

That means that it’s your job as a blogger or an agency to get people to share your content. That may take a few powerful words about sharing. 

Here’s a hint, include powerful CTAs in your content that will attract and delight your readers. Here are a few “sharing” words to use: 

1. Secret
2. Tell us
3. Inspires
4. Take
5. Help
6. Promote
7. Increase
8. Create
9. Discover

Sometimes powerful means clever too.

Powerful and Positive Words Listed from the Alphabet

When you’re looking for the perfect power word, sometimes you just need one that starts with a specific letter. 

We have listed our top five powerful and positive words from each letter of the alphabet below:

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Top Powerful Words that Start with A:

1. Absolutely
2. Activate
3. Amazed
4. Alert
5. Alluring

Top Powerful Words that Start with B:

1. Beautiful
2. Beefy
3. Best-known
4. Bewitching
5. Blazing

Top Powerful Words that Start with C:

1. Change
2. Cheap
3. Cagey
4. Capable
5. Captivating

Top Powerful Words that Start with D:

1. Daring
2. Definitive
3. Die-hard
4. Designer
5. Delicious

Top Powerful Words that Start with E:

1. Easy-going
2. Ecstasy
3. Enchanted
4. Excellence
5. Epic

Top Powerful Words that Start with F:

1. Fantastic
2. Fabulous
3. Fast-lane
4. Fresh
5. Full-bodied

Top Powerful Words that Start with G:

1. Glorious 
2. Game-changer
3. Getaway
4. Glistening 
5. Gigantic

Top Powerful Words that Start with H:

1. Handy
2. Harmony 
3. Heartwarming 
4. Heavenly
5. Holistic

Top Powerful Words that Start with I:

1. Ideal
2. Iconic
3. Illuminating
4. Immediate
5. Incredible

Top Powerful Words that Start with J:

1. Jam-packed
2. Jackpot
3. Join
4. Jaw-dropping
5. Juicy

Top Powerful Words that Start with K:

1. Keynote
2. Knockout
3. Knee-deep
4. Kingly
5. Kickstart

Top Powerful Words that Start with L:

1. Loud
2. Lavish
3. Lean
4. Liberal
5. Lovely

Top Powerful Words that Start with M:

1. Majestic
2. Magnificent 
3. Magnetic 
4. Magical
5. Mind-blowing 

Top Powerful Words that Start with N:

1. Nimble
2. Now
3. New
4. Next
5. Noteworthy 

Top Powerful Words that Start with O:

1. Original
2. Ordinary 
3. Outweigh 
4. Official
5. Outdated

Top Powerful Words that Start with P:

1. Passionate
2. Plenty
3. Poetic
4. Premier
5. Pro

Top Powerful Words that Start with Q:

1. Quick
2. Quiet
3. Quality 
4. Quaint
5. Qualify 

Top Powerful Words that Start with R:

1. Radiance
2. Ripe
3. Reap
4. Record-breaking
5. Rewarding

Top Powerful Words that Start with S:

1. Skilled
2. Sacrifice 
3. Satisfy
4. Savory
5. Splendid

Top Powerful Words that Start with T:

1. Tasty
2. Trusted
3. Thrilling
4. Trustworthy 
5. Tranquil 

Top Powerful Words that Start with U:

1. Unveiling 
2. Unbelievable 
3. Universal 
4. Useful 
5. Ultimate 

Top Powerful Words that Start with V:

1. Victorious 
2. Verify 
3. Virtuous 
4. Variety 
5. Value 

Top Powerful Words that Start with W:

1. Wonderful 
2. Wanted 
3. Weird 
4. Winner 
5. Wowed

Top Powerful Words that Start with X:

1. Xanthic
2. X-Factor
3. XO
4. Xenophilia 
5. Xany

Top Powerful Words that Start with Y:

1. Yearning
2. Young-looking
3. Youthful
4. Yummy
5. Yay

Top Powerful Words that Start with Z:

1. Zeal
2. Zesty
3. Zealous
4. Zen
5. Zoom

Powerful Words with Deep Meaning to Add to Your Blog

If you’re looking for some words that can truly express the context of your writing, then we suggest adding words that have a much deeper meaning to your article.

Keep in mind that you still want to write for the specific audience you’re trying to captivate.

So, if the tone of your blog is usually down to Earth and relatable, some of these words may not work.

However, play around with them to see if they can work for you and your readers.

1. Audacity: a willingness to be courageous and take bold risks that may come across as overly confident or rude by others. 
2. Serendipity: you can call it luck or the ability to attract desirable incidents in your life that seem to happen by accident.
3. Zenith: using this word invokes a feeling of reaching the highest point of power or success. The official definition states a reach in the heavens by a celestial body.
4. Wanderlust: this is a continuous need to travel or explore the world around you. Something we love doing at Bramework.
5. Ethereal: can refer to something that’s heavenly, light, airy, and anything or anyone that’s just a joy to be around.

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Beautiful Powerful Words

These are some of our favorite words that are both creative and unique that can be perfectly added to your blog post. 

Especially if it’s a piece of work that you want to describe in words that convey a exceptional experience.

1. Luxurious 
2. Aurora 
3. Euphoria 
4. Felicity
5. Elixir

Top Quotes Based on the Influence of Powerful Words

As you can see, the words on their own are one dimensional and can be hard to relay the story you’re trying to tell. 

When you place incredibly powerful words together, you get a wonderful work of art!

“Words: So innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.” Nathaniel Hawthorne

“Throughout human history, our greatest leaders and thinkers have used the power of words to transform our emotions, to enlist us in their causes, and to shape the course of destiny. Words can not only create emotions, they create actions. And from our actions flow the results of our lives.” Tony Robbins

“Whether you know it or not, your desire to write comes from the urge to not just be “creative,” it’s a need (one every human being on earth has) to help others. A well-told story is a gift to the reader (listener/viewer) because it teaches them how to confront their own discomforts.” Shawn Coyne

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Powerful Words for Success

Now let’s go over our favorite words that embody what success is to us and words that you can also use in your own writings too:

1. Determined 
2. Tenacious 
3. Courageous 
4. Clarity 
5. Momentum 

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Powerful Words for Women

Women have such a remarkable place in history and in this world today. These are our top 5 power words that reflect the beautiful complexity of a woman.

1. Graceful
2. Remarkable
3. Resilient 
4. Adventurous
5. Compassionate

Powerful Words for Men

Men are the visionaries, dreamers and builders of the world and we love using both positive and powerful words to describe those gifts such as:

1. Brilliant
2. Extraordinary 
3. Opulent
4. Unafraid
5. Trailblazing 

Powerful Words in the Bible

The Bible is a source of great wisdom and history told through the people who experienced such times.

Below are our favorite words that are influential text from the Bible.

1. Mighty
2. Honor
3. Wondrous
4. Truth
5. Salvation 

Bramework Wrap Up: Power Words to Convert Customers 

At Bramework, we want your blog to be as compelling as it can be! 

We not only have this huge list of power words, but we also can help you blog faster and smarter.

If you’re interested in tightening up your content strategy and making a powerful impact with your blog, try out the Bramework AI blog post builder. 

With our dynamic AI writing assistant, we have helped thousands of agencies or bloggers create content in minutes, not hours. 

We hope this list of influential and positive words will help boost your conversions and get more leads. How do you use power words? Share your powerful words with us, we’d love to hear from you in the comments section below! 

Happy blogging! 

Image credit: unsplash.com, bramework.com, canva.com

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(Original Article Date: March 23, 2021/Updated on December 21, 2022 by Nikida Metellus)