11 Easy Ways to Increase Website Conversions for Your Blog in 2024
Whether you know it or not, you need to increase website conversions to stay ahead of the game out there.
What does that mean? It means it’s time to make sure your website is converting better.
Let’s find out how to increase your website conversion rate and what that means for your brand.
We will define conversions, show you some tips and tools to get your website converting faster than you can even create new content.
Yes, we can even help with that too!
Here are the questions we will be answering:
- What is a website conversion?
- What is a good website conversion rate?
- How do I set a good conversion goal?
- What are some ways to boost website conversions?
- What tools do I need to increase website conversions?
What Is a Website Conversion?
If we want to increase website conversions, we first have to learn what they are.
Your website conversion rate is the ratio of visitors to your website that then act on your call to action (CTA) — for example, someone downloading, subscribing commenting, etc.
It looks something like this.
Website Conversion Rate = Calls to Action ÷ Number of Visitors to Your Site
In order to get an accurate website conversion rate, you will need to know:
- How many people visited your site that actually acted on what you offer?
- Do you have an email subscription button or form?
- Does your website have an eBook for readers to download?
- Maybe you have a special offer on a pop up that people are clicking?
These are all factors of your website converting and the rate that it happens.
If you’re looking to increase website conversion rate, there are a lot of ways you can do this. We are going to cover a few in this article!
What Is a Good Website Conversion Rate?
Good question! A good website conversion rate is important for your metrics.
Let’s look at some facts.
- We found that for every 100 website visitors, you most likely will receive 2 converted customers. That’s a pretty good conversion rate considering!
- Many websites have a 0.01-0.02% conversion rate which takes 1000 visitors to get 1 customer. So if you are trying to calculate measurement for your own conversion rate, start there!
- Across the web, we found that the average landing page conversion rate was 2.35%, and the top 25% are converting at 5.31% or higher. That feels high!
What are these landing pages doing that the others are not? We are going to find out.
One common reason for a low conversion rate is that people don’t like what they see or they can’t find the information they need.
The average website conversion rate is 1-2% which feels low but can have a major impact on an agency’s growth.
How Do I Set a Good Conversion Goal?
So now we know what a good website conversion rate is. Let’s set some goals!
When you set a goal increase website conversions — which is a measurement of an executed CTA on your website — you will want to consider many factors.
For example, you may observe how many times did your CTA convert across what duration of time? There you will have your goal.
You can create a daily, weekly, monthly and yearly metric for this.
As we mentioned, a few examples include a downloaded eBook, a completed purchase or a subscribe form that has been submitted.
If you can get 100-1000 views on your CTA form with 1-10 clicks or downloads, that’s a great goal!
When you have the right website conversion goal in mind, you can focus your energy on your content.
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What Are Some Ways To Increase Websites Conversions?
Here is where we get into the nitty gritty of really boosting website conversions! Are you ready for some action steps?
We compiled all the ways you can organically increase website traffic conversions. (You’re welcome).
Let’s dig in!
#1: Copy
Our advice is to minimize the use of buzzwords on your website.
Instead, try to clearly communicate what you do and how you can help people.
Avoid using overly worded copy in titles, headings, and ads.
Simple is always better and will help get your mission across, faster.
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#2: Landing Pages
If possible, avoid having too many landing pages.
Some may think that a complex website needs a landing page for every single feature.
However, there is power in having a long page.
Encouraging scrolling helps time on-page SEO.
#3: Pop-Ups
If you are offering a freebie or would like to engage your audience, include a pop-up on your website.
You can create unique, engaging pop-ups like your blog, features, or pricing page.
Creating a pop-up is a great way to increase website conversions — just don’t make them too annoying.
#4: Form Analysis
Analyze your forms and compare them with successful ones you’ve used the past.
Make them easy to navigate and remove unnecessary form fields.
A simple format such as …
- An easy to read title
- A one-line subtext
- Text fields with name and email
- And maybe fun images
… are all great elements of forms that can deliver a great user experience.
#5: Feedback
Nothing beats a referral from a happy customer.
Increase website conversions by adding testimonials, reviews, and case studies.
You can include them on a dedicated page, in your blog posts, or share them on social media.
Don’t be shy to ask for feedback!
Join the Bramework Facebook Community TODAY!
#6: CTAs
Strengthen your call-to-action (CTA) copy. We all know the power of a compelling call to action.
If you can, do some research and find out what people want to:
- Download
- Subscribe to, or
- Enroll in
This can significantly increase website conversions.
Tip: Use the Bramework keyword analyzer to optimize your CTAs.
#7: Live Chat
If you want to offer more communication lines with your audience, you can install a live chat feature on your website.
You can even fully customize it to capture leads even when you’re not available.
It’s a great addition to a contact form for gathering information.
#8: Blog Titles
A/B test your blog headlines to maximize their impact.
The title of your blog article holds a lot of power.
Being sure you are gaining the right organic traffic is key to increasing website conversion rates.
Use the Bramework blog builder to research your blog titles and understand keyword volume and competition.
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#9: Images
Make sure your images in your CTAs are hyperlinked to their respective landing pages and optimize images for SEO.
Add the ALT text, file name and description — and don’t be afraid to include your keywords there.
If you are mentioning a product or brand in your images, be sure to link those too!
#10: Footer Help
You can enhance your website’s footer by adding quick links for easy access.
A great website conversion is an easy grab from a footer.
In your footer you should include:
- Landing page quick reference links
- Contact information
- Social networks, and
- Any lead magnets
#11: Bonus Conversion Ideas
Consider adding a countdown to your pop-ups, incorporating a point of purchase upsell, or utilizing a third-party signup service.
Additionally, we compiled the ultimate blogging guide to help you build and sustain traffic. It’s definitely worth checking out!
What Tools Do I Need To Increase Website Conversions?
As you know, we are nothing without our tools!
We came up with some tools that may help you increase website conversion rates with ease.
These tools range from website management to content marketing.
If you’re serious about converting more leads on your website, you’ll need to invest in a strong content strategy — which is why we created Bramework.
Here are some tools that will help boost your website conversion rate:
- SEO WordPress plugins like Yoast, Jetpack, SEOPress
- A content marketing tool like Bramework Blog Builder
- Pop up, landing page and form converter plugins like MailChimp, Sumo or HubSpot
- Graphic design tools like Canva, Sketch or Procreate
At Bramework, we created a tool to help bloggers, blog better.
This helps your website conversion rate because your blog is the key to a lead generation strategy for success.
The blog builder has built in tools to help you:
You can increase your website conversion rate just by using the right tools for the job!
Bramework Wrap Up: Increase Website Conversions
If you are new to the ‘website conversion rate’ world, don’t get overwhelmed! We are here to help.
At Bramework, we created the blog builder to help you increase website conversion rates with your content.
Our goal is to help you blog better so your website converts better!
Reach out to the team if you’d like to try out the blog builder and start writing your blogs, better!
Join the Bramework Facebook Community TODAY!
What ways do you increase website conversions? We’d love to hear from you.
Happy blogging!
Image credit: unsplash.com, bramework.com
(Original Article Date: November 3, 2020/Updated by Editor on October 19, 2023)
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